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The Beverage Baron is an NL based company representing some of the world’s finest wine, spirits, and beers. Our goal is to continue working with our partners to bring the customer new and innovative products while working tirelessly for our existing brands. We are known for our outstanding knowledge in the beverage alcohol industry, and forward thinking around sales and marketing that is delivered with outstanding professionalism.

Scott Giannou

President

Scott Giannou

As a lifelong entrepreneur, Scott learned early in his career that people buy from people, and the fostering of relationships has always aided in the growth of all companies he has been involved in. Scott has a genuine interest in people that can’t be overlooked when measuring his success in business and cultivation of a large group of supporters and collogues. Scott has a strong sense of community as evident by his charitable affiliations and volunteerism through sport and other activities.

John Veitch

General Manager

John Veitch

With over 20 years of experience in the beverage alcohol industry, John has represented and helped launch some of the largest brands in the world. The newest member of the Beverage Baron family is a proven performance-driven sales professional with a recognized talent for exceeding targets, building strong relationships, and managing key territories.

When he isn’t talking about our amazing portfolio you can find him on the ice coaching and instructing with one of the various high-performance hockey teams throughout the province.

Caitlin Hynes

Director of Social Media

Caitlin Hynes

Caitlyn has consulted with The Beverage Baron for the past 3 years and is a champion of various social media tools and technologies. She keeps up-to-date with online digital transformation in social networking, analysis, creative development tools and Web 2.0. She works closely with The Beverage Baron team to create innovative and effective campaigns.

Tina Griffin

Office Administrator

Tina Griffin

Tina is an administrative professional with 20 years experience in her field. Prior to beginning her career with The Beverage Baron, she built upon her professional experience while working in the hospitality, oil and gas and medical sectors. Tina holds multiple diplomas in administration including Medical, Legal and Information Processing. She brings with her the experience and knowledge that provides The Beverage Baron team with exceptional administrative and accounting support. When not at the office, Tina enjoys spending time with her friends and family, camping, biking, hiking and exploring the beautiful east coast trails.

Charities and Affiliations