About2019-08-29T14:34:36-03:30
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The Beverage Baron is an NL based company representing some of the world’s finest wine, spirits, and beers. Our goal is to continue working with our partners to bring the customer new and innovative products while working tirelessly for our existing brands. We are known for our outstanding knowledge in the beverage alcohol industry, and forward thinking around sales and marketing that is delivered with outstanding professionalism.

Scott Giannou

President

Scott Giannou

As a lifelong entrepreneur, Scott learned early in his career that people buy from people, and the fostering of relationships has always aided in the growth of all companies he has been involved in. Scott has a genuine interest in people that can’t be overlooked when measuring his success in business and cultivation of a large group of supporters and collogues. Scott has a strong sense of community as evident by his charitable affiliations and volunteerism through sport and other activities.

Tracey Rowe

General Manager

Tracey Rowe

Fabulous cook, fashionista, dancer, dedicated Mom, level 2 sommelier. Meet Tracey Rowe and within moments you’ll know this gal has a lot going on and she has a lot on the go! Tracey has been on trend since birth so it’s no small wonder she had needed up in the beverage business. This firecracker has been on the beverage sales circuit for almost 14 years and she’s a quick study! Never shy to ask questions of the dozens of experts that visit each year, Tracey has turned her passion for learning into a passion for sharing her knowledge. Tracey’s wine philosophy is quite simple, ‘Enjoy great wine with great friends. It is the perfect pairing!

Lanette Smith

Sales Manager

Lanette Smith

Lanette is more than educated in the beverage department, she is also a passionate traveller, Business Graduate from Memorial University of Newfoundland and mother of three!  She is enthusiastic about pairing superb wine with delicious food, thus explains why she decided to gain experience in fine dining after completing her degree. Her passion for traveling has landed her a teaching job in Asia and many business trips to the Caribbean.

Lanette has more than five years of experience working as a territory manager with one of the largest alcoholic beverage company in the world. She’s been to vineyards all over the world – her personal favourite are those in Italy and France, and has watched the winemaking process! She is now happy to get to enjoy wine in the comforts of her home here in NL with her family!

Jack Giannou

Sales Representative

Jack Giannou

Motivated, and passionate about the hospitality industry, Jack has joined our team on a summer internship. This fall, Jack will complete his final term of a Hospitality Management degree abroad and is excited to take what he has learned to aid in the success of The Beverage Baron. Jack has a keen interest in people and all things hospitality. During his time living abroad, Jack has had the opportunity to travel to many different wine regions around Europe, he is an active member of the university’s wine club and is excited to share knowledge that he has gained . While Jack is not working, he is happiest at the cabin with friends or on the golf course.

Charities and Affiliations